Digital Marketing

Digital marketing has become one of the most commonly used phrases these days. Although it’s easily used in a sentence, quite often it is not defined accurately. For some, it’s a synonym for “Internet Marketing” while others describe it as marketing using electronic devices. Here’s how You can get started in Digital Marketing. Most common topics in Digital Marketing includes:

• Website -- Mobile Friendly
• Blogs
• SEO (Search Engine Optimization)
• Google Ads (Pay per click)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Creatives for Social Media
• Google Analytics
• AI
• Voice Search Optimization
• App Store Optimization

So let’s understand what exactly is Digital Marketing? Just a decade ago, if a business wanted to reach out to target customers they would promote using traditional marketing mediums such as TV, radio, print. Simply because that’s where the potential customers’ used to spend their time. However, as humans evolved our technology advanced giving rise to a digital revolution. To simply state, people started spending more time on online platforms such as Google, Facebook, Instagram, YouTube, etc to stay acquainted with news, entertainment, and commerce. Hence, today our lives run on a click.

But does that mean TV, print, radio don’t work any more? No, not at all! We cannot say that traditional marketing efforts do not have any impact. Rather, it goes hand in hand with digital marketing and the distribution has evened out.

Digital has become a part of our existence. From shopping apparel to groceries, furniture & getting laundry delivered everything is online. With this new shift, marketers did not waste anytime and quickly adapted to use social media & other digital tools to push & pull the consumer which gave birth to Digital marketing. But how to achieve your business or individual objectives using Digital/Internet channels? No matter the size of your business, digital marketing is the most effective way to grow and achieve your goals which could vary from any of the following:

• Increase revenue
• Build brand awareness
• Market your product or service
• Decrease cost
• Improve efficiency
• Increase productivity
• High return on investment
• Identify loyal customers

Apart from these business objectives, digital channels can be used effectively for:

• Educating & engaging with potential users
• Increase website traffic
• Providing valuable information
• Building trust
• Customer reviews
• Grow online community